Campus startup

The first year of planting care to participate in the "Double Eleven" was a great success, and gained millions of fans, initially occupied the target market.

Preliminary test hydropower business operation to obtain domestic leading maternal and child brands

"Little Raccoon" and other proxy rights. Become the first days in the industry The cat operation team has established a complete e-commerce operation idea.

Transformation from e-commerce agent operation to self-owned brand management. In October 2014, the first product link was placed on the shelves.

After six years, laying a new day care path

Won the "Tmall Double Eleven" single product sales champion. Determine the overall strategy of establishing a benchmark with Tmall and quickly harvesting the whole network, and become the only brand that has formed sustainable competitive advantages in all e-commerce channels, and gradually shift from OEM to self-built factories.

Implement the DTC strategy, actively move upstream, complete the construction of Chongqing factory and Jiujiang factory in Jiangxi, and quickly start the construction of national warehouse logistics. Tmall Double 11 paper extraction category won the champion: the first single product in the whole network exceeded 2 million pieces of monthly sales.

Began to actively explore the multi-category development strategy, to determine the point (fine) with the surface (new category) brand product development strategy, the layout of Guangxi paper base, so that the company to the supply chain

Swim further. Double 11 paper extraction category single products once again exceeded 1 million, single product sales first.

Set up the B-end business department and re-divide the channel and channel direction. In June, Guangxi Paper Factory was completed and put into operation, the integration of North China paper base was completed in July, and the strategic layout of community group purchase channels began in November, quickly becoming the sales champion with 15% market share of channels. Won the Big Cat Gold Makeup Award "2020 La Xin Pioneer Brand"

Set up the B-end business department and re-divide the channel and channel direction. In June, Guangxi Paper Factory was completed and put into operation, the integration of North China paper base was completed in July, and the strategic layout of community group purchase channels began in November, quickly becoming the sales champion with 15% market share of channels. Won the Big Cat Gold Makeup Award "2020 La Xin Pioneer Brand"

After six years, laying a new day care path